Most of us visualize AI as a world where robots are trying to replace the workers. Yet the research industry is marching toward a future led by intelligent models and machine learning algorithms. So, the question is, “Are we moving toward an apocalypse or a huge industry transformation?” This new wave of AI has implications in every industry for market researchers. Professionals can leverage this intelligence for predicting shopper behavior. For example, what will the customer buy, how can a customer be engaged, etc. AI will help in spotting savings opportunities, identifying products and services within organisations where market research is required and in identifying the right suppliers in the industry.
Understand consumers' behavior, needs, and preferences when they are shopping for products or services. It involves collecting and analyzing data on consumers' shopping habits, decision-making processes, and attitudes towards various products and brands to develop more effective marketing and sales strategies.
We provide new research tools to get valuable insights into the needs, wants, and behavior of your target market and consumers segments. These include collecting data through digital platform surveys, gathering feedback through F2F focus groups, conducting 1on1 IDIs, observing users as they interact with your produts testing, and optimize the concepts. Each of these methods can provide valuable information that can be used to improve your product or service.
Gathering and analyzing information about consumer preferences, behaviors, and needs through surveys, focus groups, interviews, and observation. Help businesses understand target audience and develop products, services, and marketing strategies. We provide exploratory research, descriptive research, and causal research.
We are collective expertise to create new job opportunities, entrepreneurship, and sustainable economic growth. By providing research tools, resources, and connections need to succeed, we empower local businesses to drive innovation and new concepts. Through our research initiatives, and networking opportunities, we connect talented individuals with local businesses, government agencies, and organizations invested in Myanmar's future. Whether you're a researcher, entrepreneur, or someone who cares about the future of our country, we invite you to join us on this journey.
Becoming a successful market researcher requires a combination of education, experience, and skills.…
Myanmar is a diverse country with many different ethnic groups and religions, but the majority of…
Myanmar, also known as Burma, is a Southeast Asian country with a population of over 54 million people.…